"What matters most is how well you walk through the fire." - Charles Bukowski

Campaign: 874 Lived. Dickies Don't Die.
874 video tests of Dickies Original 874® Work Pant.

Integrated campaign video






1) 874lived.com launches with 100 tests





2) Targeted online ads drive traffic to the site







3) Fans can participate in the remaining 774 tests







4) In-store point-of-purchase displays calls out tests the pants have recently survived







Four out of 874 Tests of the Dickies 874 Original Work Pant









100 tests to launch the site.








AD: Alyssa Collis // CW: Natalie Hammel