I’ve been a preschool teacher, babysat since age 11 and even watched the birthing video on a planetarium dome during freshman year biology. One thing is clear to me. Babies are not the same humans you and I are.

Campaign:
Fisher Price. Welcome to earth.

Oh, no! The files have been leaked. Classified video footage from back in the day at Fisher Price, served as episodic advertisements during Hulu programming. (Displayed here as animated storyboards.)



Print ads in Parenting and Babytalk magazines.

Small copy: Planet Wombella of Stork-99 nebula


Small copy: After the 9-month journey, make yours feel at home.


Interactive banner ads served according to contextual optimization.









The Welcome to Earth section of the Fisher Price website gives parents the ability to track their baby's progress from womb through childhood. And along the way, creates tie-ins to sell Fisher Price toys and gear.









The League of Earthly Ambassadors program gives parents the ability to have Fisher Price toys and gear automatically mailed to their home. As their children develop, Fisher Price is there every step of the way.




AD: Lana Shahmoradian // CW: Natalie Hammel