http://www.nataliehammel.com Die Fat Thu, 03 May 2012 03:36:39 +0000 http://www.nataliehammel.com en http://www.nataliehammel.com/Bose http://www.nataliehammel.com/following/nataliehammel.com/Bose Thu, 03 May 2012 03:36:39 +0000 Die Fat 331752 After hearing a roommate have the loudest orgasm ever, I invested in a pair of noise cancelling headphones. Life hasn't been the same since. Campaign: Bose. Portals to your secret dimension. Print/OOH. Featured in CMYK Magazine Vol. 45. <img src="http://payload.cargocollective.com/1/0/23504/331752/laurensmalla.jpg" width="600" height="787" width_o="600" height_o="787" src_o="http://payload.cargocollective.com/1/0/23504/331752/laurensmalla_o.jpg" data-mid="1570558" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331752/albert.jpg" width="600" height="774" width_o="600" height_o="774" src_o="http://payload.cargocollective.com/1/0/23504/331752/albert_o.jpg" data-mid="1569897" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331752/akil.jpg" width="600" height="776" width_o="600" height_o="776" src_o="http://payload.cargocollective.com/1/0/23504/331752/akil_o.jpg" data-mid="1569896" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331752/raunak.jpg" width="600" height="786" width_o="600" height_o="786" src_o="http://payload.cargocollective.com/1/0/23504/331752/raunak_o.jpg" data-mid="1569898" border="0" align="left"/> Bose will also create online films to visualize the audionauts' trips to their secret dimensions. Non-Traditional Experience: The Portal <img src="http://payload.cargocollective.com/1/0/23504/331752/chair.jpg" width="600" height="300" width_o="600" height_o="300" src_o="http://payload.cargocollective.com/1/0/23504/331752/chair_o.jpg" data-mid="1570959" border="0" align="left"/> The Portal is a multi-sensory lounging experience for one. Equipped with music playlists and an array of LED lights, it replicates the experience of Bose’s Noise Cancelling Headphones for the entire body. It would live in lounges, through partnerships with funky hotels like Ace and W, and hip airlines like Virgin and JetBlue. B-side: While working on this campaign, my partner and I also created backstories to the print ads, told through poem and song. I've included them here as examples of my writing. <img src="http://payload.cargocollective.com/1/0/23504/331752/cd1.jpg" width="600" height="601" width_o="600" height_o="601" src_o="http://payload.cargocollective.com/1/0/23504/331752/cd1_o.jpg" data-mid="1570144" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331752/cd2.jpg" width="600" height="601" width_o="600" height_o="601" src_o="http://payload.cargocollective.com/1/0/23504/331752/cd2_o.jpg" data-mid="1570199" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331752/cd3.jpg" width="600" height="601" width_o="600" height_o="601" src_o="http://payload.cargocollective.com/1/0/23504/331752/cd3_o.jpg" data-mid="1570350" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331752/cd4a.jpg" width="600" height="601" width_o="600" height_o="601" src_o="http://payload.cargocollective.com/1/0/23504/331752/cd4a_o.jpg" data-mid="1570351" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331752/cd5a.jpg" width="600" height="601" width_o="600" height_o="601" src_o="http://payload.cargocollective.com/1/0/23504/331752/cd5a_o.jpg" data-mid="1570352" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331752/cd6b.jpg" width="600" height="601" width_o="600" height_o="601" src_o="http://payload.cargocollective.com/1/0/23504/331752/cd6b_o.jpg" data-mid="1573911" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331752/cd7.jpg" width="600" height="601" width_o="600" height_o="601" src_o="http://payload.cargocollective.com/1/0/23504/331752/cd7_o.jpg" data-mid="1570354" border="0" align="left"/> Trip 1 Audio Trip 2 Audio Trip 3 Audio Trip 4 Audio AD: Lana Shahmoradian http://www.nataliehammel.com/Tim-Hortons http://www.nataliehammel.com/following/nataliehammel.com/Tim-Hortons Thu, 03 May 2012 03:36:33 +0000 Die Fat 331754 I visited a friend in Vancouver over the summer and she told me I HAD to put "double double" on my list of things to do. After asking, she tells me it's just a coffee. But it's from Tim Hortons, a coffee and doughnut shop slash the national fruit of Canada. Fast forward to February, I find out since it's saturated 99.5% of the Canadian market, Timmys is making a big push into America. But how exactly do you get your mean older brother to like you? Self-deprecating humor never hurts. Launch campaign for new US cities: Tim Hortons. Proof that Canada exists. OOH/Transit <img src="http://payload.cargocollective.com/1/0/23504/331754/print1.jpg" width="600" height="777" width_o="600" height_o="777" src_o="http://payload.cargocollective.com/1/0/23504/331754/print1_o.jpg" data-mid="1589092" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331754/print2.jpg" width="600" height="776" width_o="600" height_o="776" src_o="http://payload.cargocollective.com/1/0/23504/331754/print2_o.jpg" data-mid="1589094" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331754/print3.jpg" width="600" height="776" width_o="600" height_o="776" src_o="http://payload.cargocollective.com/1/0/23504/331754/print3_o.jpg" data-mid="1589095" border="0" align="left"/> Newspaper <img src="http://payload.cargocollective.com/1/0/23504/331754/newspaper2.jpg" width="670" height="891" width_o="900" height_o="1197" src_o="http://payload.cargocollective.com/1/0/23504/331754/newspaper2_o.jpg" data-mid="1589111" border="0" align="left"/> The weekend before its new locations open, "lost" Canadian backpackers will go around town, asking for directions. If people are nice enough to help them, they'll receive this coupon. <img src="http://payload.cargocollective.com/1/0/23504/331754/couponsmall.jpg" width="600" height="338" width_o="600" height_o="338" src_o="http://payload.cargocollective.com/1/0/23504/331754/couponsmall_o.jpg" data-mid="1589928" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331754/backpacker.jpg" width="477" height="614" width_o="477" height_o="614" src_o="http://payload.cargocollective.com/1/0/23504/331754/backpacker_o.jpg" data-mid="1589927" border="0" align="left"/> Window wrap before stores open <img src="http://payload.cargocollective.com/1/0/23504/331754/windowwrapweb.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/23504/331754/windowwrapweb_o.jpg" data-mid="1590025" border="0" align="left"/> Opening day, the first 100 customers will receive Tim Hortons hockey jerseys. <img src="http://payload.cargocollective.com/1/0/23504/331754/timhortonjersey.jpg" width="600" height="464" width_o="600" height_o="464" src_o="http://payload.cargocollective.com/1/0/23504/331754/timhortonjersey_o.jpg" data-mid="1590024" border="0" align="left"/> In-store: window cling, tray liner, cups, and postcard <img src="http://payload.cargocollective.com/1/0/23504/331754/windowcling.jpg" width="600" height="778" width_o="600" height_o="778" src_o="http://payload.cargocollective.com/1/0/23504/331754/windowcling_o.jpg" data-mid="1589096" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331754/traylinerforweb.jpg" width="600" height="485" width_o="600" height_o="485" src_o="http://payload.cargocollective.com/1/0/23504/331754/traylinerforweb_o.jpg" data-mid="1589859" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331754/icedcoffee.jpg" width="600" height="742" width_o="600" height_o="742" src_o="http://payload.cargocollective.com/1/0/23504/331754/icedcoffee_o.jpg" data-mid="1589857" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331754/coffeecuphot.jpg" width="600" height="822" width_o="600" height_o="822" src_o="http://payload.cargocollective.com/1/0/23504/331754/coffeecuphot_o.jpg" data-mid="1589855" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331754/postcardforweb.jpg" width="600" height="776" width_o="600" height_o="776" src_o="http://payload.cargocollective.com/1/0/23504/331754/postcardforweb_o.jpg" data-mid="1589091" border="0" align="left"/> Daily blog to bring Americans Timbit-sized facts, additional proof that Canada is, in fact, still up there. <img src="http://payload.cargocollective.com/1/0/23504/331754/website.jpg" width="670" height="517" width_o="900" height_o="695" src_o="http://payload.cargocollective.com/1/0/23504/331754/website_o.jpg" data-mid="1589860" border="0" align="left"/> AD: Maggie McClurken http://www.nataliehammel.com/Fisher-Price http://www.nataliehammel.com/following/nataliehammel.com/Fisher-Price Thu, 03 May 2012 03:36:25 +0000 Die Fat 331749 I’ve been a preschool teacher, babysat since age 11 and even watched the birthing video on a planetarium dome during freshman year biology. One thing is clear to me. Babies are not the same humans you and I are. Campaign: Fisher Price. Welcome to earth. Oh, no! The files have been leaked. Classified video footage from back in the day at Fisher Price, served as episodic advertisements during Hulu programming. (Displayed here as animated storyboards.) Print ads in Parenting and Babytalk magazines. <img src="http://payload.cargocollective.com/1/0/23504/331749/print1_where_smaller.jpg" width="670" height="434" width_o="2048" height_o="1329" src_o="http://payload.cargocollective.com/1/0/23504/331749/print1_where_smaller_o.jpg" data-mid="1556583" border="0" align="left"/>Small copy: Planet Wombella of Stork-99 nebula <img src="http://payload.cargocollective.com/1/0/23504/331749/print2_lifestarts_smaller.jpg" width="670" height="434" width_o="2048" height_o="1329" src_o="http://payload.cargocollective.com/1/0/23504/331749/print2_lifestarts_smaller_o.jpg" data-mid="1556588" border="0" align="left"/>Small copy: After the 9-month journey, make yours feel at home. Interactive banner ads served according to contextual optimization. <img src="http://payload.cargocollective.com/1/0/23504/331749/banner1.jpg" width="403" height="876" width_o="403" height_o="876" src_o="http://payload.cargocollective.com/1/0/23504/331749/banner1_o.jpg" data-mid="1555781" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331749/banner3.jpg" width="403" height="672" width_o="403" height_o="672" src_o="http://payload.cargocollective.com/1/0/23504/331749/banner3_o.jpg" data-mid="1555951" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331749/banner2.jpg" width="403" height="732" width_o="403" height_o="732" src_o="http://payload.cargocollective.com/1/0/23504/331749/banner2_o.jpg" data-mid="1555853" border="0" align="left"/> The Welcome to Earth section of the Fisher Price website gives parents the ability to track their baby's progress from womb through childhood. And along the way, creates tie-ins to sell Fisher Price toys and gear. <img src="http://payload.cargocollective.com/1/0/23504/331749/site3.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/0/23504/331749/site3_o.jpg" data-mid="1556778" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331749/site1.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/0/23504/331749/site1_o.jpg" data-mid="1556725" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331749/site4.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/0/23504/331749/site4_o.jpg" data-mid="1556779" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331749/site5.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/0/23504/331749/site5_o.jpg" data-mid="1556780" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331749/site2.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/0/23504/331749/site2_o.jpg" data-mid="1556777" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331749/site6.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/0/23504/331749/site6_o.jpg" data-mid="1556782" border="0" align="left"/> The League of Earthly Ambassadors program gives parents the ability to have Fisher Price toys and gear automatically mailed to their home. As their children develop, Fisher Price is there every step of the way. <img src="http://payload.cargocollective.com/1/0/23504/331749/fisherpricegear.jpg" width="670" height="223" width_o="900" height_o="300" src_o="http://payload.cargocollective.com/1/0/23504/331749/fisherpricegear_o.jpg" data-mid="1571292" border="0" align="left"/> AD: Lana Shahmoradian http://www.nataliehammel.com/Student-Portfolio http://www.nataliehammel.com/following/nataliehammel.com/Student-Portfolio Wed, 25 Apr 2012 18:02:23 +0000 Die Fat 331739 Student work from VCU Brandcenter http://www.nataliehammel.com/874-Lived-Dickies-Don-t-Die http://www.nataliehammel.com/following/nataliehammel.com/874-Lived-Dickies-Don-t-Die Sun, 22 Apr 2012 15:54:48 +0000 Die Fat 331748 874 Lived is a campaign to execute the most extensive garment test in history, 874 tests of Dickies Original 874® Work Pant. The tests showcase the pant’s durability and the cultural relevancy of the brand. After the first 100 tests are live, the remaining 774 are open to public participation. People submit their test ideas to www.874lived.com and once approved receive an official test number. The filmed tests become product demos and undeniable proof of the pants lifetime guarantee. Dickies don’t die. Campaign video <img src="http://payload.cargocollective.com/1/0/23504/331748/description.jpg" width="586" height="886" width_o="586" height_o="886" src_o="http://payload.cargocollective.com/1/0/23504/331748/description_o.jpg" data-mid="1658120" border="0" align="left"/> 1) 874lived.com launches with 100 tests <img src="http://payload.cargocollective.com/1/0/23504/331748/DICK_website3_rgb3.jpg" width="670" height="469" width_o="2048" height_o="1433" src_o="http://payload.cargocollective.com/1/0/23504/331748/DICK_website3_rgb3_o.jpg" data-mid="1557273" border="0" align="left"/> 2) Targeted online ads drive traffic to the site <img src="http://payload.cargocollective.com/1/0/23504/331748/HULU.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="http://payload.cargocollective.com/1/0/23504/331748/HULU_o.jpg" data-mid="1569516" border="0" align="left"/> 3) Fans can participate in the remaining 774 tests <img src="http://payload.cargocollective.com/1/0/23504/331748/DICK_formfill.jpg" width="670" height="469" width_o="2048" height_o="1433" src_o="http://payload.cargocollective.com/1/0/23504/331748/DICK_formfill_o.jpg" data-mid="1569618" border="0" align="left"/> 4) In-store point-of-purchase displays calls out tests the pants have recently survived <img src="http://payload.cargocollective.com/1/0/23504/331748/instorebig.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="http://payload.cargocollective.com/1/0/23504/331748/instorebig_o.jpg" data-mid="1574122" border="0" align="left"/> Four out of 874 Tests of the Dickies Original 874® Work Pant AD: Alyssa Collis // CW: Natalie Hammel http://www.nataliehammel.com/Faith-Hill-Anticipate http://www.nataliehammel.com/following/nataliehammel.com/Faith-Hill-Anticipate Sun, 22 Apr 2012 15:54:44 +0000 Die Fat 331751 Anticipate is a concept for the launch of Faith Hill’s upcoming album. Six weeks before the album’s release, its song lyrics would be released for anyone to download, interpret, create their own music out of them, and share on www.anticipatefaithhill.com. Through public voting, the best interpretations would have the chance to be included in store and on tour. By sharing the same set of lyrics with the world, Faith could elevate her album launch to a higher level of excitement and engage a wider audience of fans. Campaign video Six weeks before Faith’s album is released, the website www.anticipatefaithhill.com would release the album’s lyrics. Visitors would be able to download a song booklet, and submit their covers, created by mouth or by hand. <img src="http://payload.cargocollective.com/1/0/23504/331751/web3a.jpg" width="670" height="520" width_o="1005" height_o="780" src_o="http://payload.cargocollective.com/1/0/23504/331751/web3a_o.jpg" data-mid="1571990" border="0" align="left"/> We gave song lyrics from Faith Hill’s previous album Fireflies to friends at school. This is what they created. Faith Hill lyrics: "Sunshine and Summertime" Talent: Emily Lacey Faith Hill lyrics: "If You Ask" Talent: Jarrod Higgins (voice) and Will Decher (guitar) In addition to the website, out-of-home recording booths would collect spur-of-the-moment covers. A PR push would also start the campaign and land Faith on talk shows like Ellen, where instead of being the musical guest performing, she would be the musical guest listening to Ellen’s cover song. <img src="http://payload.cargocollective.com/1/0/23504/331751/record1.jpg" width="670" height="520" width_o="1005" height_o="780" src_o="http://payload.cargocollective.com/1/0/23504/331751/record1_o.jpg" data-mid="1572110" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23504/331751/record2.jpg" width="670" height="520" width_o="1005" height_o="780" src_o="http://payload.cargocollective.com/1/0/23504/331751/record2_o.jpg" data-mid="1572111" border="0" align="left"/> When the album is released with Faith’s voice and accompanying music, in-store listening stations and online players would allow fans to compare Faith’s versions to what the public created. These could also be integrated into Faith’s tour as merchandise, set design and opening acts. Faith could even cover her own covers. <img src="http://payload.cargocollective.com/1/0/23504/331751/sale.jpg" width="670" height="520" width_o="1005" height_o="780" src_o="http://payload.cargocollective.com/1/0/23504/331751/sale_o.jpg" data-mid="1572117" border="0" align="left"/> AD: Alyssa Collis, Alex Haglund // CS: Kelly Foss, Justin Gamero // CBM: Meg Ingraham // CW: Natalie Hammel, Brad Getty // CT: Maureen McFee http://www.nataliehammel.com/NOVA-zap http://www.nataliehammel.com/following/nataliehammel.com/NOVA-zap Sun, 22 Apr 2012 15:54:29 +0000 Die Fat 331736 NOVA zap is a low-impact game rewarding scientific curiosity. Players download an extension for their browser, install, and the game is on. Engagement with science-related websites and content earns players points, allowing them to level-up through five tiers of brain power and become masters in the 13 NOVA topics. Zap also scales to real-world behaviors, such as visiting museums and participating in science fairs. It positions NOVA as a mindset, not just another slot in the Tuesday night lineup. Creative case study video Visiting accredited sources earns players joules, making their brain energy brighten and expand. Mind-numbing sites like Perez would subtract points. <img src="http://payload.cargocollective.com/1/0/23504/331736/NOVA creative.006-002.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23504/331736/NOVA creative.006-002_o.jpg" data-mid="1556125" border="0" align="left"/> Players can show off their zap scores on blogs and other social sites through an embedded badge. <img src="http://payload.cargocollective.com/1/0/23504/331736/NOVA creative.011-001.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23504/331736/NOVA creative.011-001_o.jpg" data-mid="1556134" border="0" align="left"/> NOVA will have a leader board on its website so players can stack themselves up against the whole country, even popular scientists like Neil De Grasse Tyson. <img src="http://payload.cargocollective.com/1/0/23504/331736/NOVA creative.012-001.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23504/331736/NOVA creative.012-001_o.jpg" data-mid="1556136" border="0" align="left"/> Just like Nike+ or Wii Fit, players will have metrics to monitor and analyze their activity, visualizing their progress or demise in real time. <img src="http://payload.cargocollective.com/1/0/23504/331736/NOVA creative.015-001.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23504/331736/NOVA creative.015-001_o.jpg" data-mid="1556175" border="0" align="left"/> And zap could be bigger than just online, rewarding players for real life science activities, such as visiting a museum. <img src="http://payload.cargocollective.com/1/0/23504/331736/NOVA creative.016-001.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23504/331736/NOVA creative.016-001_o.jpg" data-mid="1556140" border="0" align="left"/> When people watch NOVA shows, they’ll be informed that they’re earning joules and be asked at the end of the show to activate their brain energy. <img src="http://payload.cargocollective.com/1/0/23504/331736/NOVA creative.020-001.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/23504/331736/NOVA creative.020-001_o.jpg" data-mid="1556144" border="0" align="left"/> Just like Fantasy Football helps promote the NFL, NOVA zap is a game bigger than a start and finish line. It creates a NOVA mindset. AD: Julia Veinberg, Lana Shahmoradian // CS: Jessica Collins, Layne Wilson // CBM: Blake Manosh, David Cromer // CT: Drew Dayberry // CW: Natalie Hammel, Talia Ledner http://www.nataliehammel.com/Kids-again http://www.nataliehammel.com/following/nataliehammel.com/Kids-again Mon, 16 Apr 2012 21:03:20 +0000 Die Fat 3216867 I spent my 25th birthday writing the launch ad for Google TV. It appeared in the New York Times, Wall Street Journal, and the Washington Post a bit later. <img src="http://payload45.cargocollective.com/1/0/23504/3216867/gtv.jpg" width="670" height="595" width_o="2048" height_o="1818" src_o="http://payload45.cargocollective.com/1/0/23504/3216867/gtv_o.jpg" data-mid="16474435" border="0" align="left"/> Close up of copy: <img src="http://payload45.cargocollective.com/1/0/23504/3216867/Screen Shot 2012-04-16 at 5.01.04 PM.png" width="670" height="615" width_o="698" height_o="641" src_o="http://payload45.cargocollective.com/1/0/23504/3216867/Screen Shot 2012-04-16 at 5.01.04 PM_o.png" data-mid="16474993" border="0" align="left"/> Creative Director: Robert Wong Marketing Managers: Thomas Gayno and Ed Sanders Creative Lead: Jon Koffler Design: Chris Lauritzen http://www.nataliehammel.com/Demo-Slam http://www.nataliehammel.com/following/nataliehammel.com/Demo-Slam Mon, 16 Apr 2012 06:00:01 +0000 Die Fat 3211946 During my first two weeks in the Creative Lab I worked on Google Demo Slam, a campaign to make tech demos more interesting and promote Google’s search innovations. I named the campaign and got in front and behind the camera to create a few test slams, which were used to communicate the campaign's vision internally. www.demoslam.com <img src="http://payload45.cargocollective.com/1/0/23504/3211946/Screen shot 2012-04-22 at 4.43.01 PM.png" width="670" height="443" width_o="1359" height_o="900" src_o="http://payload45.cargocollective.com/1/0/23504/3211946/Screen shot 2012-04-22 at 4.43.01 PM_o.png" data-mid="16681618" border="0" align="left"/> Creative Director: Robert Wong Creative Leads: Tristan Smith and Jon Koffler Design: Ed Kim Writer: Chris Trumbull Agency: Johannes Jeonardo http://www.nataliehammel.com/Solve-for-X http://www.nataliehammel.com/following/nataliehammel.com/Solve-for-X Mon, 16 Apr 2012 05:44:34 +0000 Die Fat 3171855 I helped create the name and brand identity of a new Google project and event -- Solve for X. Knowing every speaker's IQ would be 200 points more than mine, I looked back to my middle school algebra and high school calculus for inspiration. www.wesolveforx.com Stage at the event, Feb. 1 - 3, 2012 <img src="http://payload43.cargocollective.com/1/0/23504/3171855/photo 4.jpg" width="670" height="502" width_o="1280" height_o="960" src_o="http://payload43.cargocollective.com/1/0/23504/3171855/photo 4_o.jpg" data-mid="16395848" border="0" align="left"/> A few formulas I wrote for the event: <img src="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_t12.jpg" width="360" height="290" width_o="360" height_o="290" src_o="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_t12_o.jpg" data-mid="16395897" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_greattalkq1.jpg" width="360" height="290" width_o="360" height_o="290" src_o="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_greattalkq1_o.jpg" data-mid="16395872" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_greattalkprep.jpg" width="360" height="290" width_o="360" height_o="290" src_o="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_greattalkprep_o.jpg" data-mid="16395879" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_greattalkpitch.jpg" width="360" height="290" width_o="360" height_o="290" src_o="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_greattalkpitch_o.jpg" data-mid="16395883" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_peoplematter.jpg" width="360" height="290" width_o="360" height_o="290" src_o="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_peoplematter_o.jpg" data-mid="16395888" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_limego.jpg" width="360" height="290" width_o="360" height_o="290" src_o="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_limego_o.jpg" data-mid="16395891" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_greattalkspecific.jpg" width="360" height="290" width_o="360" height_o="290" src_o="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_greattalkspecific_o.jpg" data-mid="16395894" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_propspower.jpg" width="360" height="290" width_o="360" height_o="290" src_o="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_propspower_o.jpg" data-mid="16395909" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_youpowerpoint.jpg" width="360" height="290" width_o="360" height_o="290" src_o="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_youpowerpoint_o.jpg" data-mid="16395917" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_persuasion.jpg" width="360" height="290" width_o="360" height_o="290" src_o="http://payload43.cargocollective.com/1/0/23504/3171855/googlesfx_persuasion_o.jpg" data-mid="16395910" border="0" align="left"/> Creative Director: Kevin Proudfoot Design: Alex Chen, Steve Rura